• Producent: Random House USA Inc
  • Kategoria: Literatura obcojęzyczna
  • ISBN: 9780307886064
  • Oprawa: miękka
  • Ilość stron: 304
  • Rok wydania: 2013
American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.

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