- Producent: Simon & Schuster
- Kategoria: Literatura obcojęzyczna
- ISBN: 9781982146528
- Oprawa: miękka
- Ilość stron: 368
- Rok wydania: 2020
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre
